In today’s fast-paced world, the blend of street culture and racing passion is a rare gem. DPLS (DEEP LIFESTYLES SUPPLY CO.) has emerged as a brand that perfectly embodies this fusion, captivating enthusiasts across the globe. Whether you’re a streetwear fanatic or a racing devotee, DPLS offers the ultimate lifestyle brand that celebrates speed, style, and street culture.
Brand History and Development
Origin and Background
The founder of DPLS grew up in Los Angeles, a city rich in culture and diversity. The background of growing up in such an environment provided a fertile ground for inspiration. According to research, the term "background" can refer to one's upbringing, experiences, and the overall context in which they develop. In this case, the founder's background in Los Angeles was a major influence on the creation of DPLS. The city's iconic urban culture, with its blend of art, music, and street life, became the foundation for the brand.
Milestones
In 2012, DPLS (DEEP LIFESTYLES SUPPLY CO.) was officially established in Los Angeles. This marked a significant step in the brand's journey. From its inception, DPLS set out to make a mark in the fashion world.
In 2013, the brand launched its first Deep Lifestyles clothing series and opened its flagship store at 7611 Melrose Avenue in Los Angeles. This location became a hub for street fashion enthusiasts, attracting customers from all over the city.
In 2014, DPLS expanded its product line by introducing its first sunglasses series.
In 2018, DPLS made its mark in Asia by opening its first flagship store in Hong Kong's Mong Kok central area. This move demonstrated the brand's growing popularity and its ambition to expand globally.
Brand Positioning and Products
Fashion Realm and Style
DPLS holds a prominent position in the fashion landscape, sharing a similar fashion field with renowned brands like WTAPS, NEIGHBORHOOD, and Supreme. Its street style is a unique blend of urban edge and contemporary design. The brand's aesthetic is inspired by the vibrant energy of the streets, incorporating elements that resonate with the modern youth culture. This street style is not only about fashion but also a form of self-expression, allowing individuals to showcase their personality and attitude.
The design of DPLS products is often characterized by bold graphics, unique color combinations, and innovative materials. For instance, their clothing items may feature graffiti-inspired prints or distressed fabrics, adding an element of authenticity and rebelliousness. This distinct style sets DPLS apart from other fashion brands and makes it a favorite among those who seek to stand out from the crowd.
Brand Collaborations
DPLS actively collaborates with different brands and figures to launch cross-border series, providing unique brand experiences. These collaborations take various forms. For example, DPLS may collaborate with other fashion brands to create limited-edition clothing lines that combine the distinct styles of both brands. This not only expands the brand's reach but also offers customers something truly unique.
According to research, such cross-brand collaborations are becoming increasingly popular as they bring together different aesthetics and customer bases. Another form of collaboration could involve partnering with artists or musicians. This might result in products that feature exclusive designs or are inspired by a particular artist's work or a musician's style.
For example, a collaboration with a renowned street artist could lead to a collection of clothing items with bold, eye-catching graffiti designs,like DPLS X EGO FETCH. These forms of collaboration allow DPLS to constantly innovate and stay relevant in the ever-changing fashion landscape.
Notable Collaborations
It has collaborated with STUDENT DRIVER, ToyQube, EVANGELION RACING and others to launch a series of distinctive products. The collaboration with STUDENT DRIVER is particularly notable. They launched a capsule collection, including two hoodies and essential sunglasses for diving. The design inspiration for this collection comes from the growth environments and vintage car collections of both parties.
This collaboration not only showcases the brand's ability to blend different elements but also appeals to fans of both DPLS and STUDENT DRIVER. Another remarkable collaboration is with ToyQube. Together, they launched a custom 911 themed after Astro Boy and held related events in Los Angeles and Hong Kong. This collaboration demonstrates DPLS's willingness to explore different themes and mediums.
The collaboration with EVANGELION RACING is also significant. They launched a series of products, including coach jackets, hoodies, T-shirts, hats, and towels, which embody the spirit of teamwork. In addition, DPLS has collaborated with multiple other brands and figures. For example, to celebrate Garfield's 40th birthday, they launched the GARFIELD X DPLS special series. They have also collaborated with J Balvin and Toyque to design products with their signature styles for ComplexCon. Collaborations with Ron English, Serviced by E, and JCRo have also resulted in exclusive series and related products. Moreover, DPLS has sponsored the Jackie Chan DC Racing team and developed related lifestyle products. These collaborations have not only expanded DPLS's product offerings but also increased its brand visibility and influence.
DPLS and Racing Sports
Core Influence
Racing sports is one of the core influences of DPLS. It supports global racing activities through cooperation with excellent racing teams and sponsorship of events. Racing has a profound impact on the brand's identity and product design. The high-speed nature of racing and the adrenaline rush it brings are reflected in DPLS's bold and dynamic designs. For example, the racing-inspired collections often feature sleek lines and vibrant colors, reminiscent of the speed and excitement of the racetrack.
The brand's involvement in racing sports also helps to build a community of enthusiasts who share a passion for both fashion and racing. This community not only supports the brand but also helps to spread its message and increase its visibility. According to research, brands that are associated with a particular lifestyle or activity tend to have a stronger connection with their customers.
DPLS's association with racing sports gives it a unique edge and helps it to stand out in the crowded fashion market.
Major Collaborations and Activities
It has cooperated with multiple racing teams like RWB, Liberty Walk and sponsored events such as the Macau Grand Prix. The collaboration with Rauh Welt Begriff (RWB) has resulted in the launch of Porsche-related models and merchandise. This partnership showcases DPLS's commitment to high-performance and luxury in the racing world. The brand's cooperation with Liberty Walk has led to the creation of series products that embody the team's concept of automobiles. These products often feature unique designs and materials that reflect the cutting-edge nature of both brands.
In 2019, DPLS sponsored the TRC racing team at the Macau Grand Prix and collaborated with ADVAN to hold activities. This event not only showcased the brand's support for racing but also provided an opportunity for fans to engage with the brand and experience its products firsthand. According to data, events like the Macau Grand Prix attract a large number of spectators and media attention, providing excellent exposure for sponsoring brands.
DPLS has also collaborated with RS - R to launch limited-edition series products. This partnership demonstrates the brand's ability to work with different racing teams to create unique and exclusive collections. Additionally, the brand has cooperated with RAYS to launch a series of products for passionate drivers. These products are designed to meet the needs of racing enthusiasts and provide them with high-quality and stylish gear.
The brand's collaboration with Nexen Tire has resulted in the launch of an exclusive series for N'Fera members and the provision of team uniforms for their team. This partnership highlights DPLS's commitment to supporting the racing community and providing practical and fashionable products. Furthermore, DPLS has sponsored the Jackie Chan DC Racing team and developed related lifestyle series products. This collaboration has brought together the worlds of fashion and racing, creating a unique and exciting brand experience.
Social media platforms also play a crucial role in DPLS's market distribution. The brand has a strong presence on Instagram, Facebook, Twitter, and WeChat, where it showcases its products, shares fashion inspiration, and interacts with customers. Social media not only helps DPLS increase brand awareness but also provides a direct channel for customer engagement and feedback.
Don’t wait—take the first step towards owning the streets and the racetrack with DPLS gear.
DPLS is the Ultimate Brand for Streetwear and Racing Lovers
In a world where street culture meets racing, DPLS stands as the ultimate brand for those who value both style and speed. Their unique designs, commitment to quality, and deep ties to motorsports make them a standout in the fashion world.
Whether you’re a racer or simply a fan of edgy streetwear.
DPLS offers a perfect blend of both. Explore the brand today and become part of the movement that’s driving culture forward.